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They laughed at him when he sewed the crocodile onto his shirt - The LACOSTE brand!
It is said that clothes and brands make the man! But what do we dress with? What brand do you identify with and why do you do that?
These are questions that brand owners often don't even ask themselves! It doesn't hurt to learn a thing or two about the brands and trends of the twenty-first century!
Lacoste's crocodile